Yes, believe it or not, that’s what Audi motorsport boss Wolfgang Ullrich said regarding their lack of interest in F1. According to his statements in an interview with Car Magazine, it is Le Mans that actually more pertinent to our daily drives.
“There’s a very good reason why we are not in F1. There’s no relevance to the road” “Audi has always been engaged in motorsport that’s relevant to our customers such as rallying and touring cars, which brought quattro, FSI and TFSI to our road cars. This is why in 1999 we decided against F1. Instead we decided to take on the greatest race in the world. We went for Le Mans.”
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