After four monthly sales drops, Toyota decided to accelerate the launch of 2012 Camry sales in order to reverse the declines of four months of sales. The major fallout is due to the inventory shortages after the March 11 earthquake in Japan. Toyota Motor Sales U.S.A Inc. will begin deliveries of the redesigned 2012 Camry sedan in mid-September 2011 instead of the scheduled Oct 3 launch date. The Toyota Division’s U.S. sales boss had already confirmed the news on September 1st. Toyota has also boosted its fourth-quarter production plan, plus a plan for all of its U.S. plants to work extended hours by the end of September.
In August 2011, the sales of Scion, Lexus, and Toyota vehicles dropped 13 percent to 129,482 units. According to Jeff Bracken, Toyota Division’s vice president of sales, production of 2012 Camry will kick-start in just a few days at Toyota’s plant in Georgetown, Kentucky. In the conference call made, Bracken reiterated that sales should begin about two weeks ahead of schedule as soon as the vehicles arrive at dealerships. The Toyota’s VP of sales also adds that the 2011 Camry’s sell-down is going “very well”.
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