Mercedes Malaysia Launches New B- & M-Class

By 11 months ago

Hold your anticipation for the all-new A-class for a while – today Mercedes-Benz Malaysia (MBM) have just launched the latest generation B and M-Class into the local market. The B200 is priced at RM220,888 while the M350 is at RM570,888.

This second generation B-Class is equipped with a new generation 4 cylinder engine with direct injection and turbo together with a new 7-speed dual clutch auto transmission. According to VP of sales & marketing for MBM, Kai Schlickum said that the new B-Class offers the most number of new developments ever introduced in one model. “B-Class customers will benefit from the quantum leap in agility, efficiency and outstanding aerodynamics while offering exemplary low-fuel consumption and CO2 emissions combined with driving pleasure, plenty of space and the highest standard of safety ever made available in this class.”

Among others, this list of new technologies include a radar-based collision warning system with adaptive brake assist and Attention Assist.

Recognising the B-Class’ use as for young adults, great attention has been attached to the safety of the rear occupants. Belt tensioners, belt-force limiters and belt height adjusters come as a standard on the outer seats. Automatic child seat recognition is fitted and for head protection, windowbags are a standard.

The imposing M-Class improves on the previous generations by its outstanding energy efficiency and on average, the new model consumes up to 25 per cent less fuel than before despite maintaining all-wheel drive capability. This comes from overall improvements to the vehicle, from the use of BlueDIRECT petrol engines.

The M-Class is the manufacturer’s successful attempt at leading the premium SUV segment which sells at a volume of 1.2 million units globally every year.

At the local front, 2012 so far has recorded a 4 per cent increase of passenger car sales for MBM, from 2688 to 2,788 units in the same period in 2011. The Mercedes-Benz C-Class was the top performer in its stable posting a 22 per cent jump to 1,272 units from 1044 in the first half of last year while sales of the E-Class rose four per cent to 1,233 units from 1,118 units in the corresponding period last year.

Mercedes-Benz Malaysia President & CEO Mr. Roland S Folger said the first half sales performance in the passenger car segment was commendable and expected based on the unavailability of the B and M-Class models up till now. “The introduction of the new generation of B and M-Class models will give us added depth and breath in terms of our total passenger car portfolio,” he said.