Are you a fan of Proton? Even if you aren’t, you would have heard about Proton Preve. There are many on the road in fact. Proton Preve is the new family member of PROTON and now, users can easily get in touch with Proton Preve via iPhone, Android Smartphone and even tablet. A new Augmented Reality application was designed to enable users in getting to know the beauty of the Preve; this application is downloadable for free at iTunes App store, Google Play Store and users can simply scan the QR codes which are located at various media touch points available. Once the application has been downloaded, it will display a virtual 3D Proton Preve whenever the gadget is placed above an AR marker; this AR marker is available for downloads and can also be printed from the Proton Preve microsite.
The new Augmented Reality (AR) app is a great platform in providing an excellent feel of the Proton’s latest module to all its fans out there; this is after all, something that has never been done before. The app will enable users to experience the car, whether from homes or even offices simply by viewing the car at various angles in 3D; they will get to interact with the car too when they click on the highlighted hot spots if they wish to learn more about the car’s innovative features. For those who wish to visit a showroom, the app will identify their current location and then show them the way to the nearest PROTON dealer. With the introduction of this new app, users can enjoy a Proton Preve 3D user experience before even trying the real thing!
The designation and development of the application took the team about 8 weeks; this effort is one of the ways put in by PROTON as the company strongly believes in using digital innovation to engage with its audience, in line with the company’s goals of utilizing the latest technology and innovation as the needs and aspiration of their customers change in time. PROTON also aims to show its commitment in becoming a better manufacturer that fulfils its customers’ needs in today’s hi-tech world.
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