Ivy Peng has taken over the wheel of Goodyear Malaysia, the leading tyre manufacturer in Malaysia, as she becomes Managing Director of Goodyear Malaysia Berhad, replacing Encik Zakariah Ahmad. Her new role oversees the company growth, direction and strategy execution for Goodyear Malaysia.
Ivy Peng expressed her excitement, “Goodyear is one of the very few industries with such a long heritage. It is definitely an honour and a great opportunity to be leading this great company.”
“We are extremely pleased to appoint Ivy Peng as she brings with her a rich experience having had a broad exposure in the consumer goods industry, managing a diverse mix of businesses and people throughout her esteemed career. She will be an asset to both our board of directors and our company,” said Paul Cadena, Managing Director, Goodyear ASEAN.
Peng previously served as the Sales Director of Goodyear Malaysia for 2.5 years. Known for her strong people management skills and market driven strategies, she spent 2 years in Singapore and led the business model transformation in ASEAN. She successfully worked with her team in each country to achieve and sustain market leadership position. Previously, she also headed Kodak Malaysia as General Manager and Vice President of ServTouch-Wywy (M) Sdn. Bhd.
“It’s also a privilege to be working with a team with such strong dedication and passion for the company,” Peng added.
Peng has 25 years of experience in the consumer goods industry and she was also nominated for the 2007 Kodak Jane Lanpher Legacy award which honours women in the company and also named Top 3 women leaders in Kodak Worldwide.



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