What is MPV? Well, it stands for Multi Purpose Vehicle. It is a large car designed to easily ease loading of goods carried by people as well as to carry more passengers than the standard 5 seater sedans. Almost all car manufacturers of today have this an MPV range.
Now, Honda is introducing – ‘Freed’. It was introduced in 2008 whereby 150,000 units were sold after its release, and stands as the replacement for the Honda Mobilio in which the design was based on ‘Jazz/Fit’ platform. Indonesia is the second country whereby the MPV was launched on the 21st of March 2009 after Japan, and also the nation whereby the vehicle is manufactured (PT Honda Prospect Motor assembly plant) and sold in Thailand, Singapore, Brunei, Japan, Indonesia, and now Malaysia.
According to Mr. Toru Takahashi, CEO and Managing Director of Honda Malaysia during the launch on 22 April 2010, the Theme in which their Marketing people implements is that Freed is a diverse MPV wherein it is able to give so much more than just seating space of seven people. The Theme is known as 4 plus idea and works around the fact that the MPV is flexible and can offer added cargo space to meet possibilities and needs.
Freed is priced at RM 112,980 to RM 115,180 and has a contemporary – looking model design and stylish outlook in which comes with three colors – polished metal, brilliant white and crystal black.
Under the hood is a 1.5L i-VTEC engine with 118 horsepower which is the same engine used on the Honda Jazz/City with small difference in torque. The MPV is self-assured to be high performance plus style with practicality along with a smart choice like the third row seat could be converted to cargo space to accommodate other possibilities and requirements.
Honda Malaysia’s annual target which is 40,000 units can be achieved with the help of this latest model launched and that the company is confident to achieve 1,600 sales target basing on the replies received from countries whereby Freed has been sold.
Honda has announced in September 2009 that a hybrid version would be available by 2011.
Image source: Wikipedia, Paul Tan Org